Post-Modernism was an era beginning in the 1970s that allowed artists to find their passion and pursue it. The movement itself fi represented in many different mediums and is recognizable as the highlighted graphic design used today.
One design ideology of this movement was that style was content. Adhering to this ideology, developed the supergraphic which is an extremely sized pictograph that integrates itself to the environment. Immediately recognizable by bold geometric shapes and colors supergraphics have become social media staples and focus points of many places.
Tampa bays is home to many innovative and trendy dining options. As an up and coming city, it prides itself on the number of photo spots the city has to offer. Many of these places utilize supergraphics to get their image posted on social media to build buzz. For example, the recently renovated Channel side is now home to Sparkman’s Wharf. Here, renovated shipping containers with supergraphics affixed to them. These stylized containers are photo-worthy spots that are already making a new spot in Tampa Bay a highlight.
Designers in the postmodernism have skills so unique, art is now individualized to the artist. Distinct styles and niches keep competition fierce. However, supergraphics immediately make itself the immediate brand image of the location it is attached to. More and more companies are aiming at the Supergraphic field seeing that in any snapchat, Instagram, or Facebook post, a recognizable image is behind it. Artistic and advertising purposes are fulfilled with the use of Post-Modern supergraphics
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