De Stijl Lovin’ it?: De Stijl influence on McDonald’s Interior Design

Known as “The Style” in Dutch, De Stijl was a new art form which simplified elements of the world down to pristine geometric shapes. Running parallel to other European art movements through this time, such as Dada, De Stijl viewed abstraction in a cleaner way. De Stijl utilized abstraction neatly and simplified the shapes down to their simplest geometric form. Overall, this movement was a contributing factor to Bauhaus and many other architecture based art movements.

The meaning behind these movements was to create an “utopian idea of harmony and order.” Reducing elements down to their simplest forms reduces critiques which can appeal to a larger demographic regarding interior designs for stores and frequented fast food restaurants. A key element revolving around De Stijl was that form met function. This is a key component for interior design and even more so, mass produced interior design.

As someone who has stared at the wall and the floor of many fast food restaurants, geometric figures are key muses in décor. This Dutch movement became the beginning of the phrase, “less is more”. Clean, straight, and geometric shapes are a key design strategy of Macdonald’s restaurants. Additionally, they also use rich primary colors to attract consumers. Red and yellow are all colors that induce hunger as well as featured colors in Peter Mondrian’s, Composition with Large Red Plane, Yellow, Black, Gray, and Blue. Red and yellow also happen to be recognizable logo colors for McDonald’s branding. Marketers and designers want to attract customers in their target demographic of the business, when that demographic is broad, simplified designs are the only way to go.

A few years back, McDonald’s underwent a remodel of not only their brand but, their interior design image. Even the simplest designs can become simpler. Formally recognizable with patterned white and black wall tile addressing the family demographic to adopting a simpler café design. Both designs utilize De Stijlstyle, yet the style is updated to fulfill the needs of the target demographic to keep customers coming back. Mark Moeler, The Recipe of Success, stated, “If things stick around too long it becomes wallpaper. We all get bored with wallpaper after a while.”

https://www.curbed.com/2018/4/11/17216794/mcdonalds-starbucks-kfc-fast-food-design

https://images.app.goo.gl/X24e5BZC1GLiJNhK7

https://images.app.goo.gl/NRKX5wiyTq2BviCr5

http://www.designishistory.com/1920/de-stijl/

Comments

Supergraphics of Tampa Bay

Post-Modernism was an era beginning in the 1970s that allowed artists to find their passion and pursue it. The movement itself fi represented in many different mediums and is recognizable as the highlighted graphic design used today. One design ideology of this movement was that style was content. Adhering to this ideology, developed the supergraphic which is an extremely sized pictograph that integrates itself to the environment. Immediately recognizable by bold geometric shapes and colors supergraphics have become social media staples and focus points of many places. Tampa bays is home to many innovative and trendy dining options. As an up and coming city, it prides itself on the number of photo spots the city has to offer. Many of these places utilize supergraphics to get their image posted on social media to build buzz. For example, the recently renovated Channel side is now home to Sparkman’s Wharf. Here, renovated shipping containers with supergraphics affix...

Détournement and Dada

The Earth itself is its own self-cleansing organ. It produces all humans. All humans are artists. All artists and the minds within them create structure, organization, and set the rules of society of what is considered beautiful. Yet, humans are arrogant and restless creatures. As a society, we do not allow norms and world leadership to go unquestioned. When more and more people question, the world changes. When the world changes, a movement occurs. And it is infectious. Dada was the infectious cultural movement that the world may have cleansed itself from once it ran its course. Yet, the next movement and every movement thereafter has been impacted by these artists. Since Dada, The Earth has forever lost its immune system that kept out the unstructured raw beauty created by this new wave of artists. A lot was in the mind of Swiss artists from 1916 through 1922. Every day was a question during World War I. Artists could answer the question of how their tomorrows would be with ...

Constructivism Movement Vs. Constructivism Theory

Constructivism is a word with two entirely different meanings when referred to Art or learning theory. However, an explanation of what the Russian Constructivism Movement has done for the world can be related and personified as how a person might acquire the knowledge from their experiences. One of the first lessons I learned from my parents was when they selflessly confessed that they did not and could never tell me all the answers I would require reaching my goals. Thus, they encourage me to seek out leadership in fields of my interest and learn from experiences beyond their capabilities. I found my passion and motivations for my goals through experiences I had and overcoming obstacles allowed me to work on my flaws and be continuously be guided through trial and error. Similarly, the Russian Constructivism was similar. The Constructivism movement in Russia originated when a group of about twenty-five artists renounced creating art simply just for the design. Instead, these...

Inspired Etches

Search This Blog