Peter Behrens was the father of corporate identity. Based on research into his work, he created the idea that “form follows function- and it can be beautiful too.” Today our world is not in awe of revelation, we expect it. When a pain-point occurs in our lives, we as people find ways to alieve it. Behrens gave us this industrial framework to create beauty while fulfilling our needs. However, has his standardization and neutrality into the graphic design world brought the world closer together? Or has finding aesthetically pleasing and simplifying solutions reduced the number of channels people have had to undertake thus, hurting the basic human need of interaction. Peter Behrens was a German artist, architect, and designer who some might say is the “father of industrial design”. He designed and manufactured everyday products such as tea kettles, streetlights, clocks, and more. What differentiated his designs from any others were the simplicity of the designs that standardiz
etch /eCH/Submit verb (of an experience, image, etc.) be permanently fixed in someone's memory
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